2014 is a huge year of opportunity for marketers in the United States and around the world. With sport events such as the Super Bowl, the Sochi Olympics, and the Fifa World Cup, companies have what seems like an endless amount of opportunity to share their message with the world and increase brand awareness. I recently stumbled upon an infograph comparison of marketing potential between the Super Bowl and the World Cup and how the World Cup is much more affordable and can potentially reach more people through marketing efforts. Check it out below.
Not only is this an opportunity for television marketing efforts, it is an opportunity for online advertising. Online streaming for events such as the Olympics were very popular and will be very popular for the World Cup as well. The World Cup sponsors such as McDonald’s, Visa, and Adidas should also have an online presence during the World Cup! Be where the opportunity is!