Video Marketing

Roni Ramos, the co-owner of Harmony 3 Productions, visited my Internet Marketing class several weeks back and gave us some insight on video marketing and how to produce quality videos for a business. I would love to share some of that with you here.

  • “On average visitors will stay on a website 2 minutes longer when they watch a video”
  • 4 types of video a company can use: product demos, testimonials, company profiles, and video series
  • There are many important factors that can increase the quality of a companies video marketing: planning shots, lighting, image stability, attire, and sharing.

What I gained from this is simple, when using video marketing for any business, take time with your production and create quality content. The quality of a companies video reflects its character and effort. Stay tuned because the next post is about video marketing on what may be your favorite social media platform!

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